WordPress SEO: Optimizing Your Posts with Yoast

Search engine optimization is one of the great cottage industries of the last decade. Often confusing and arcane, SEO is also absolutely indispensable. Fortunately, WordPress plug-in developers have created a number of tools to assist everyday users in search-optimizing their sites. One great SEO tool for WordPress (as well as one of our favourite plugins overall!) is Yoast. But let’s step back for a second. Many people have asked me whether SEO is really worth the time and effort. Why … [Read more...]