WordPress – Your one stop CMS !

Content Management System (CMS) is a product installed on a web server that allows managing pages, blogs and articles online, without storing them on a desktop computer and uploading each time when you need to make changes. You simply login to your website, write or modify content, and then your website is updated instantly. There can be multiple administrators or editors to maintain online content without conflicting with each other defined as user roles. CMS products provide separation between articles and web design, thus allowing you to focus on writing content and not worry about copying the web design from page to page. CMS products can also automatically update menus and links between pages based on the list of articles you create, therefore you don’t need to worry about your website becoming broken when you rename pages.

Many CMS products have emerged over the last few years and sometimes it is difficult to choose the right one for your needs. Here are a few questions you really need to keep in mind when choosing a CMS for your site.

1. Does the CMS match your needs?  Your choice of CMS mostly depends on the kind of website you want to create. Company, commercial, e-stores, entertainment, news, blogs, forums, personal, educational, and the ever popular combination/multipurpose site, etc. Unless you have a clear vision for your site selecting the correct CMS can be confusing. You need to list what you need your website to do and what you might want it to do in the future. Then compare your list to the features of the CMS and the 3rd party plug-ins available for it.

2. Will it allow for future growth as your needs grow?   For this you will need to think ahead and envision what direction, your site might go in the future regarding functionality. You don’t want to start with a CMS that you can’t extend later. So you want to check and see if plug-ins and add-ons exist that will let you extend the functionality of the CMS. In fact many people often choose their CMS just so they can use certain plug-ins.

3. Is there a Support?  This is especially important if you opt for a free DIY CMS platform. There is generally little to no support on most free products, so there needs to be a strong community that you can tap into when you need help and information.

4. What is the learning curve?  If the CMS is too complicated you might get overwhelmed and never get the site up and running. A simple CMS that suits your needs, that you can get up and running quickly, is better than a CMS with advanced features that you don’t need.

5. How much does it cost?   How much is your budget for your site, or do you even have a budget? This is where you have to consider the cost of your time spent on task verses hiring a web designer to create your site.

I like to look at it this way: I own a car. I have learned to use my car, to do minor repairs and upgrades to my car. Did I build my car myself – no way, could I have actually learned to do that, yes! But at what cost and what investment of my time.

So What do we Do now?

WordPress started out as a blogging platform but has become a powerful CMS. You can even create sites that don’t have a blog at all and just use it as a CMS to create static pages that don’t resemble a blog at all. WordPress has the biggest usage rate at 15.70% of all the CMS sites for a number of reasons. It’s easy to use, has a large community and has a huge selection of themes, frameworks and plug-ins for extensibility. If there is something you need to do that you can’t currently do with WordPress you can bet someone is working on a plug-in that will add that functionality to it right now as we speak. It’s very easy to add new content, add widgets by drag-and-drop functionality and of course change the entire look of the site just by changing or updating the theme.

SEO with WordPress is very good if set up properly and there are several SEO plug-ins that focus specifically on WordPress. Information from W3Techs shows that WordPress is used to power over 15% of the world’s one million largest websites and over 54% of all websites using a CMS. The advantage of using WordPress is the plethora of support communities, articles and forums to go to when you need help trying to figure something out and tons of plug-ins to add functionality to your site.

Google likes WordPress. It loads fast, which is also great for both search engine optimization and user experience. WordPress is easy to use. The dashboard in the admin area is clear and easy to follow. With small changes to text and features can be handled by people with little to no coding experience. WordPress is flexible. There are plugins for everything. You (or your developer) can install plugins to control the code and inner workings of the site, or insert ads or coordinate with social media sites like facebook and Twitter to enhance the user experience on your site.

Let’s Sum it all Up!

We use WordPress to build websites. Reason Why? At Supernova Media we believe your website should be dynamic, it should grow spherically with your business, it should move freely, flowing, it should engage a response from your clients and customers. It should sell your business and most importantly work for you.

Cheers!  😀

[Blog by Chrissie ]

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About Nancy Bain

Our services include building optimized, functional and self managed WordPress websites, Nova Scotia social media training and consulting, interactive full screen high definition virtual tours with lead capture and print advertising. For most of our clients, we are their one stop solution for all things marketing, branding and small business development related.