What Content To Share On Social Media

What should i post on social media

Social media can help your business in so many ways, but… you need to have a solid content strategy to support the goals you want to achieve. These goals can vary, you may want:

  • fresh-contentto drive traffic
  • create a greater following
  • boost engagement
  • generate revenue

 Small businesses often struggle with what to share on social media. The following are some ideas of what you can share on your social media profiles:

Useful, Helpful Content – Tips, How-Tos, Ebooks, Webinars

Your blog is the best way to share content relevant to your business that hopefully your customers will find practical and useful. Your blog content should be more about providing a service rather than a vehicle to promote your products and services.

Useful content includes tips and tricks articles, how-to guides, free ebooks, webinars, etc. By lending a helping hand to your readers and sharing your experience with them you also build your authority and position yourself as an industry expert.

Image credit: http://bit.ly/11dYYPi

Image credit: http://bit.ly/11dYYPi

Content marketing is the art of communicating with your customers without selling. It is the creation or curation of content  (distributed) with the intent t0 acquire or retain customers and enhance their lives.

Share useful links on Twitter and Google+. Include your keywords particularly when posting on Google+ because posts there are searchable. If you are posting helpful content on Facebook, Pinterest or Instagram make sure to upload a quality image that will intrigue readers to click through.

Visuals – Images and Videos

According to Social Bakers, photos make up to 93% of the most engaging Facebook posts. That’s a whole lot!

With all the attention the visuals receive on social media today, it makes sense that businesses will be on the lookout for interesting photos and videos that will attract and engage more readers. Visual content is so effective more and more social sites support its sharing – Pinterest, Instagram, Flickr, YouTube. If you are creative, sharing great images requires minimum effort and can bring so much in return. Make sure to check these search engines: Compfight, TinEye, FlickrStorm, Google Image Search and CC Search.


Infographics are are a fun and quick way to learn about a topic without a ton of heavy reading. Marketers love them because they allow them to spread the word about their business, products and services much faster and with greater impact. This type of content gets more shares than any other, particularly on social sites like Twitter, LinkedIn, StumbleUpon, Pinterest or Facebook, so make sure to test the links to see how your audience will engage with them. Infograpchics are also a great asset to your company blog.


statistics (1)Statistics are perfect for social sharing. Everyone wants to know the latest facts and stats, and by sharing them you not only help your fans learn something new, but also entice them to think and research additional supporting data. Twitter is perfect for this type of post, but you can share statistics on other social media too. Just don’t forget to credit the person or organization behind the data by using @mentions and linking to their social accounts or website.

Current Events

Current events go very well on social media because people are thinking and discussing them in real time. Keep up to date with events and other newsworthy topics by subscribing to industry emails, RSS feeds, or following influencers on Facebook, Twitter, circling them on Google+, etc.

Holidays related posts are also great for social sharing because they contribute to the buzz. Make sure to find ways to comfortably connect this type of content with your business so it will become more natural to the readers. Have a look at Moz’s Pinterest board with Halloween costume photos of their employees and families.


Screen-Shot-2012-08-21-at-11.00.58-AMHumor is a great way to connect with your audience and humanize your company and brand. Your followers are more likely to get engaged and want to share your content if they find it funny because it appeals to them emotionally and they get attached on a emotional level. Using humor on social media is refreshing, but make sure you won’t offend or disrespect anyone in the process.


Same as statistics, are ideal for Twitter, Facebook, but don’t forget Pinterest !  Add the quote as an image or in the Pin description. Quotes are quick and easy to process, and can inspire and provoke emotions in readers, which is a huge part of marketing, helping people associate positive feelings with your brand and business.

These are just few ideas for great content that you can create and share on your business social accounts. Here’s also one awesome infographic made by My Clever Agency with more ideas on how you can create the perfect posts for six of the most popular social sites: Facebook, Twitter, Google+, Pinterest, Instagram and Vine.

You may also want to read: The best time to post on social media.

best time to post on social media

Photo credit: http://bit.ly/15RJwes

So how do you like these tips? What have you been getting the best results with? Drop your comments below.

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About Nancy Bain

Our services include building optimized, functional and self managed WordPress websites, Nova Scotia social media training and consulting, interactive full screen high definition virtual tours with lead capture and print advertising. For most of our clients, we are their one stop solution for all things marketing, branding and small business development related.

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Loved the article. I need to do more "how-tos" in my blogging. Great idea! And the infographics! Perfect!  And how to categorize your blogs by subject.  I need to learn that too.