While I can not take credit for this article, I wanted to share it with you to consider: The Top 20 Reasons to Use Social Media Marketing
1. Improve customer and prospect relationships
2. Conduct inexpensive yet effective market research
3. Build brand awareness, authority and credibility
4. Drive traffic to your website
5. Ability to obtain insight into targeted niche markets
6. Find new distribution channels
7. Improve search engine rankings through link building .
8. Find and research targeted decision makers, prospects, customers and contacts
9. Monitor reputation – what are people saying about you or your company
10. Attain expert status for you, your company or your brand
11. An effective form of communicating with past, present and future clients
12. Share information used to educate prospects
13. Spy on your competition
14. Provides increased visibility for you, your products or your brand
15. Generate more leads
16. Get more referrals
17. Find joint venture partners
18. A new vehicle to post PR, events and articles
19. Provide better customer service
20. And of course – INCREASE SALES!
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