9 Tips for a Successful Email Marketing Campaign

Email marketing is the process of building an email list of subscribers and sending emails to them in the hopes of selling a product or service or building brand awareness. Email marketing is popular because: sending email is much cheaper than most other forms of communication email lets you deliver your message to the people (unlike a website, where the people have to come to your message) 9 Tips for a Successful Email Marketing Campaign 1. Define a strategy (your aims & … [Read more...]

Supernova Studios goes LIVE with the Real-TechGuy

When the Real-TechGuy asked me "if I knew anything about SEO" the other day, I knew he must be throwing something together quickly that would (undoubtedly) end up becoming a success. Jonathan Rivera likes to fly by the seat of his pants. He says, (and I remind myself of this often) "If you're good at something, don't do it for free". Tune in to Episode 6 Web Marketing Strategies Weekly where Jonthan, Scott Bradley - copywriter, Doug MacIsaac - SEO expert, and myself have a little fun: Listen … [Read more...]

How to get noticed on YouTube

Getting noticed on YouTube Producing an engaging video for YouTube is just the first step in launching a successful marketing campaign on YouTube. Rising through the ranks. Now that Google owns YouTube, there’s the added benefit that a video on YouTube automatically goes into Google’s search engine. Videos tend to catapult to the head of the line. It’s a great way to increase your site visibility in the rankings. 1.7 million Canadians watched over 4 billion videos in 2010. As of February … [Read more...]

Nova Scotia Real Estate Company “Get’s It”

Tradewinds - Everywhere for You In today’s market, just about every company has a Facebook, Twitter, LinkedIn and YouTube account, to represent their business on social media. It has become a necessity for companies who are building a brand with longevity, and establishing not just sales but, life long customers. Real estate is an industry in which social media has really taken off as of late. Agents are using these platforms to not only promote their listings but to build relationships and … [Read more...]

Did you hear the news? Supernova Studios announces mobile virtual tours!

Supernova Studios, is pleased to announce our new mobile tour for iPad, iPhone, iPod, BlackBerry, Android, and other web enabled portable devices. This new virtual tour is specially formatted for mobile devices so literally anyone can browse your virtual tour gallery and online tours giving you MAXIMUM EXPOSURE! The mobile tour remains interactive which means users with touch screens can actually scroll through the 360 panoramas and still images while enjoying an elegant fade from image to … [Read more...]

QR Codes – The Skinny

QR Codes Unless you've been living under a rock you've all seen these strange little codes popping up everywhere. What is a QR Code? - A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. http://en.wikipedia.org/wiki/QR_Code How are QR codes used? - QR codes are 2d barcodes that act as a physical hyperlinks. Taking a picture of the QR … [Read more...]

Facebook Is Serious Business! Don’t get caught up in the games!

Your time is precious.  How are you spending it? Greetings from Bridgewater Nova Scotia, Nancy Bain and Supernova Studios. Your Nova Scotia virtual tours provider. I have close to 700 friends on facebook. Each “friend” is filed to a certain list. Ex- high school, family, friends, RTV Dealers, Social Media, Real Estate, and one I simply call Networking. I discipline myself to one hour per day networking on facebook. Please visit my fan page at http://www.facebook.com/NovaScotiaVirtualTours … [Read more...]

Netiquette – Online Etiquette

10 suggestions for on line etiquette – Netiquette. Before you jump into the deep end of the social networking pool, you may want to consider some simple rules of engagement. First impressions can be lasting. "Netiquette" is network etiquette, the do's and don'ts of online communication. Netiquette covers both common courtesy online and the informal "rules of the road" of cyberspace Imagine the reaction you would get walking into a black-tie dinner dressed for a game of tennis. It's a fact that … [Read more...]

Real Estate on Nova Scotia’ South Shore – emag

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I want to be a purple cow! – Halifax Entrepreneur Expo

It seemed I woke every hour on the hour last night anticipating the Halifax Entrepeneur Expo today at the World Trade Center in Halifax. With main stage speakers lined up like Gair Maxwell owner of The Seamless Brand and author of "Nuts, Bolts, and a Few Loose Screws" (I obtained an autographed copy!) Robert Steele President and CEO of Capital Corporation in Newfoundland and Owner of The Steele Auto Group and keynote speaker Richard St. John. A self made millionaire from Halifax and author of … [Read more...]