Optimizing Your Facebook Fan Page

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Nova Scotia virtual tour provider Supernova Studios offers some insight on optimizing your Facebook Fan Page.

There are several things you can do to optimize your Facebook fan page. Here are just 3 tips for you to consider.

The News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. Here are 3 SEO strategies and tactics every Facebook Page owner should know:

1. Choose the best name for your Facebook Page – and don’t change it Choosing the right name for your Facebook Page is vital. Use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

2. Select the best URL (Facebook username) for your Facebook Page Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page (once you reach 25 fans), one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsernameHere. Usernames can be selected at http://www.facebook.com/username.

3. Use the “About” text box to place keyword-dense prose near the top of your Page One important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible.

Please visit our fan page at www.facebook.com/NovaScotiaVirtualTours

We offer custom fan pages with dynamic content from $100.

Book your Nova Scotia Virtual Tour today!


Nancy Bain

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About Nancy Bain

Our services include building optimized, functional and self managed WordPress websites, Nova Scotia social media training and consulting, interactive full screen high definition virtual tours with lead capture and print advertising. For most of our clients, we are their one stop solution for all things marketing, branding and small business development related.

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