On Monday, September 9, Google Plus announced their new feature: Embedded posts. Embedded posts allow bloggers and content creators to embed publicly shared posts on Google+ on their blogs and websites. The trend already existed with other social media rivals like Twitter, Pinterest, and recently Facebook, now Google+ is following the lead.
This new feature is especially important for social media marketers since it helps them prolong the ‘life cycle’ of their typical Google+ posts. On other side, bloggers and web owners can curate content in their niche from different sources on one page or in just one post. It is a way for them to share their Google+ content directly on their blog and website.
So, how do you embed a Google+ post?
Then look for the downward pointing arrow in the upper right corner of your post, and select ‘Embed post’ from the dropdown menu.
Copy the code, and paste it into your website or blog post’s HTML/source code where you want it to appear. You’ll get your Google+ post shared inside the post like the one you see below.
(you can copy and paste the code and embed the post about Facebook Insights into this article as a real example)
You can get additional information on more advanced options on Google Developers site. Click here.
The feature is currently only integrated with WordPress and TypePad platforms, but Google+ will certainly expand to other sites.
What’s great about Google+ Embedded Posts?
As you can see above, the embedded post is fully interactive, which means the readers can watch videos, +1 or share their comments on posts, and even start following Supernova Media’s Google+ profile directly from the post they read on site. As Seth Sternberg, director of Google+ platform said in his post, “We want to make it easy to expand your audience across the web”. This feature is another great weapon for businesses in acquiring greater following.
Google’s primary purpose in designing the embed feature is to draw website users back to Google+ pages. The same goes for Twitter, while Facebook is more interested in spreading their posts around other publishing platforms, including blogs. Note: you can’t embed the post on your site without returning to Google+ for the code. Cleverly, Google makes sure you will be coming back to them.
In the same post Google also introduced Author attribution. The feature connects authors’ online articles and blog posts to their respective Google+ profiles. You just need to login with WordPress (or TypePad) using your Google+ account and then everything you publish online will be connected to your Google+ profile. Your posts will also be enriched with additional data in search results, that way bringing you more traffic. Learn how to connect your blog to your Google+ account: Google Authorship in 3 Easy Steps.
How about you? Have you tried embedding your most popular Google+ posts in an article? Do you see value in this feature? Share your thoughts in the comments or tweet me @nancyebain.