Gaining Exposure Through Pinterest

SupernovaMedia.caIn case you’ve been living under a rock, Pinterest has been gaining momentum in a huge way. It’s a fairly new social networking site that allows users to create ‘Pinboards’. A pinboard is basically a theme-based image collection of, well, whatever you want and you can share them with other users.

Behind all the fun, Pinterest can be a great marketing tool for brands and businesses…like yours.

Let’s take a quick look at specific Pinterest tactics you can use to your own marketing advantage.

1. Feature your business name on your profile for greater exposure. Use your business name as your username when signing up, or you can also change your user name to your business name after your profile is set up.

2. Be sure to fill out the “About” section on your Pinterest profile. It will show up right beside your photo, and will be one way that users can find out more about you, so tell them who you are and what you

3. Link your other social media accounts and decide how you want Pinterest to interact with these accounts. Having seamless social networking connections means more followers. It will also put the Twitter and Facebook icons on your profile.

4. Don’t leave out your website URL- this also will appear!

5. Pin content frequently and steadily, not in bursts. This will maximize exposure.

6. Your board names are very important. Get creative but try not to make it too long. Every time you share something your board name will be seen so make an impression. You’ve got a 180 character

7. Tagging users in Pins is a feature that is not yet widely used but it’s a great way to get your name out there. Pin other professionals in your field and engage with customers. Do so by using ‘@username’ in your description.

8. Comment frequently on other people’s pins. Just like with tagging use it to engage with other professionals in your industry and to interact with customers/fans. Obviously, use the same social media etiquette that you would use on Facebook and Twitter.

9. “Like” other people’s pins to let them know you think that their content is great and to let them know your paying attention.

10. Variety is the spice of life and Pinterest is no exception. Pin from lots of different sources.

11. It’s OK to pin your own blog posts, but don’t over-promote. Follow the usual rules of any other social media site.

12. Be smart about your image descriptions and always include them — a good description will stay with an image as it gets repinned all over the Pinterest world. Use your business name in the description if the image is from your own site.

Pinterest is quickly surpassing current marketing favorites like LinkedIn and YouTube so it would be a great idea to hop on the Pinterest train if you haven’t already.


Supernova Tip

The other day I was pinning and noticed I had a few new boards that I didn’t create. When I went to my profile and checked them out (4 new boards to be exact) all of them were empty but one which had a weight loss Pin in it. I know it wasn’t me who did this so it led me to Google to do a search and low and behold I wasn’t the only one having this issue. It appears Pinterest had been hacked and many users were having this problem. In addition to the unauthorized posts, its seems that the hack makes the edit button disappear on some of the offending pins.  

Here’s how to fix it:

Go to specific pin page on Pinterest.

Add “/edit” (without quotes) to the end of the pin URL and hit enter.

Now you can delete the pin just like any other.

To delete unwanted Boards just click edit under the board itself and there will be a ‘Delete Board‘ button on the top right.

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About Nancy Bain

Our services include building optimized, functional and self managed WordPress websites, Nova Scotia social media training and consulting, interactive full screen high definition virtual tours with lead capture and print advertising. For most of our clients, we are their one stop solution for all things marketing, branding and small business development related.