Facebook Fan Pages and Newsfeed Optimization (NFO)

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Nova Scotia virtual tour genie shares some tips for Optimizing your Newsfeed on Facebook.

Last fall Facebook changed the default view of its News Feed from a realtime stream back to an algorithmically-generated view. In the new “Top Stories” News Feed, stories are chosen for display based on a variety of undisclosed factors, including but not limited to “how many people comment and like” on stories, “who you’re close with,” and “who you interact with frequently,” Facebook says. “Top Stories” increases your visibility and is THE place to be in the Newsfeed.

What does this mean for Facebook Pages and Page administrators? Facebook says Page stories will be selected in the same way as status updates and application stories – i.e., depending on how much response the stories get and how much you interact with the Page. However, all Page managers should note that this now means that all of your Page’s updates will now no longer necessarily show up in your fans’ News Feeds in real time (in the Top Stories view).

Now, Page managers need to start thinking about News Feed Optimization (NFO) too. In other words, what do you need to do to maximize your Page’s updates in the News Feed? According to Facebook, comments from a user’s friends on a Page story is an important factor in getting it to show up, so encouraging comments and likes more is now more valuable. Keeping fans coming back to your Page as much as possible is also now much more important.

Page updates are indexed by Google. Google integrates Facebook Page updates into its real-time search results. Google started including real-time data in its search results in December. Facebook is only granting Google access to updates from its 3 million Pages, which are generally for celebrities, politicians, brands, and local businesses — not your average Facebook user. (That’s great news for those of us with fan pages)

Facebook is getting ready to link geo-location information to your actions although they promise to treat that like any other content you post (for example, it is subject to your privacy settings). You will be able to opt-in choice of whether you want to participate. Look forward to this and take advantage to use your Geo keywords often.

Finally, According to a new report from Dan Zarrella (The Social Media Scientest), the weekend is the best time to post content on Facebook as articles posted then are shared the most. One explanation for the phenomenon was that more than half of companies block Facebook.

Please visit our fan page: http://www.facebook.com/NovaScotiaVirtualTours

Nancy Bain

Nova Scotia Virtual Tours

Supernova Studios

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About Nancy Bain

Our services include building optimized, functional and self managed WordPress websites, Nova Scotia social media training and consulting, interactive full screen high definition virtual tours with lead capture and print advertising. For most of our clients, we are their one stop solution for all things marketing, branding and small business development related.

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