The Evolution of Advertising

There are four very influential inventions that have shaped the media and thus the advertising industry – the printing press, radio, television and the Internet.

Growth in ad spending on traditional media, particularly newspapers and radio, continues to slow while spending on Internet advertising is accelerating.

The Internet is revolutionizing our society, our economy and our technological systems. No one knows for certain how far, or in what direction, the Internet will evolve. But no one should underestimate its importance.

Ten years ago, most of the world knew little or nothing about the Internet. Today, the Internet’s magnitude is thousands of times what it was only a decade ago.

Companies are reallocating some of their ad budgets to new Internet ad venues such as paid-search advertising, virtual tours, social networking and online video.

Consumers eager to “test-drive” new products seek interactive or virtual reality technology that provide them with instantaneous information.

Public relations is becoming increasingly interpersonal: there is a daily flow of interaction and responsiveness amongst PR people and their ever-expanding publics.  Good PR pros are becoming increasingly open, clear and casual, responsive and transparent.

Where do I start? What is the best bang for my buck? How can I have an affordable or FREE web presence? How can I stay ahead (or keep up) with this evolution?  Where will I find the time?

Supernova Media can help you with your marketing plan and determine which venues will work for you and your budget. Serving Nova Scotia Realtors.

The following are statistics published by on home buyers:

Actions taken as result of viewing homes on Internet site:

  • Drove by/viewed a home – 73%
  • Walked through a home viewed online- 57%
  • Found agent used to search/buy home – 23%

 According to National Associations, by 2010 ALL homes will be viewed on the internet as part of the home buying process. Our mission at Supernova Media is to provide a single source for necessary marketing solutions to Nova Scotia Realtors.

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About Nancy Bain

Our services include building optimized, functional and self managed WordPress websites, Nova Scotia social media training and consulting, interactive full screen high definition virtual tours with lead capture and print advertising. For most of our clients, we are their one stop solution for all things marketing, branding and small business development related.