9 Steps to a successful 2014 social media strategy w/infographic.

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

What Content To Share On Social Media

Social media can help your business in so many ways, but... you need to have a solid content strategy to support the goals you want to achieve. These goals can vary, you may want: to drive traffic create a greater following boost engagement generate revenue  Small businesses often struggle with what to share on social media. The following are some ideas of what you can share on your social media profiles: Useful, Helpful Content – Tips, How-Tos, Ebooks, Webinars Your blog is the best … [Read more...]

The Twitter Guide for Your Small Business

Is Twitter part of your social media marketing? If not, here are few facts that may make you reconsider that decision: - Twitter has 500 million users sending out 58 million tweets every day; 60% percent of these users access the network via mobile.- 51% of all active Twitter users follow companies, brands or products on social networks.- In Q1 of 2013 Twitter was the 4th fastest growing social network in the world by active users, and Canada is among the top 15 countries. Twitter is a … [Read more...]

Are Your Readers Online? The Best Time to Post on Social Media

We are constantly on social media, tweeting, pinning, liking, +1-ing, recommending (click here to see how Canadians are communicating and interacting online). But as someone who’s also running a business you can’t be online all day. And even your social media managers can’t be around all the time. So, the question is how to know when your readers are online? When is the best time to reach them, given the specifics of your audience? Here’s how you can figure it out: Learning by Doing If you use … [Read more...]