9 Steps to a successful 2014 social media strategy w/infographic.

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

How Crucial Is Social Media for Your SEO Ranking?

Facebook, Twitter, LinkedIn, have been around long enough for everyone to realize their huge importance as marketing and communication channels. But, not everyone is fully aware how crucial social media actually is for the search engine friendliness of their websites. For a long time webmasters simply created keyword rich pages with content that satisfied robots’ criteria and generated inbound links (mostly through link farms) to be able to rank high in search engines’ results of social media … [Read more...]

Are Your Readers Online? The Best Time to Post on Social Media

We are constantly on social media, tweeting, pinning, liking, +1-ing, recommending (click here to see how Canadians are communicating and interacting online). But as someone who’s also running a business you can’t be online all day. And even your social media managers can’t be around all the time. So, the question is how to know when your readers are online? When is the best time to reach them, given the specifics of your audience? Here’s how you can figure it out: Learning by Doing If you use … [Read more...]

Google Plus Latest Feature Lets You Embed Public Posts

On Monday, September 9, Google Plus announced their new feature: Embedded posts. Embedded posts allow bloggers and content creators to embed publicly shared posts on Google+ on their blogs and websites. The trend already existed with other social media rivals like Twitter, Pinterest, and recently Facebook, now Google+ is following the lead. This new feature is especially important for social media marketers since it helps them prolong the ‘life cycle’ of their typical Google+ posts. On other … [Read more...]

How to Grow Your Business Using Google+

As announced on Google’s Official Blog, in December 2012 Google+has passed 500 million registered users, 235 million of which are active across other Google’s properties like YouTube, Google Search and Google's app store. The updated Global Web Index from January 2013 shows this network as the 2nd largest in the world with 343 million active monthly users. These facts confirm the platform isn’t the failure or ghost town experts predicted, but a powerful media businesses you can't ignore any … [Read more...]

7 Metrics from New Facebook Insights to Help You Grow Your Fans

Page managers and successful marketers have always valued the important data provided in Facebook Insights that help drive their strategic marketing decisions. Recently, Facebook updated the web version including new features like improved date slider, benchmarking, more data on post clicks, advanced filtering, when your fans are online info, and other robust facts and figures. If your business still isn’t on this social site read this. All the rest can go to their page admin panel and click on … [Read more...]

The New Sponsored Updates Will Boost Your Exposure on LinkedIn

Sponsored Updates have been part of Facebook, Twitter,Tumblr, and from July this year they are included in LinkedIn too. The best professional social networking site introduced the new feature with a few sample posts from Mercedes-Benz USA and Adobe. These paid links allow companies and organizations (Company Pages only, for now) to promote their LinkedIn updates to a much larger audience than just the accounts they are connected to. Or, as Linkedin Vice President of Product Management David … [Read more...]

Guide to HootSuite – Your Social Media Dashboard

So you’re a Google junkie (like me) and recognize the importance of having an optimized profile on each of the major social networks but simply do not have the time to manage them all.  You’re not alone. Many of my clients: restaurateurs, real estate agents, entrepreneurs and small businesses feel overwhelmed by social media. HootSuite can help improve productivity and may be just what you are looking for.  Do you like the idea of logging in to one dashboard to implement and analyze your … [Read more...]

Deeper into Yoast: Page Analysis, Advanced Options & Social Media

Last week, we looked at the basics of using WordPress SEO by Yoast to optimize your posts for search engine rankings. But we barely scratched the surface! In today's post, we look under the hood, diving deeper into Yoast’s full range of features. Page Analysis Page analysis is one of the most useful tools provided by Yoast. Basically, it judges your post according to about a dozen SEO-friendly metrics. On the right, you can see the page analysis for my post on WordPress captions, which used … [Read more...]

Getting the most out of LinkedIn

Get the most out of LinkedIn by optimizing your profile for search and utilizing it as a powerful lead generation tool. LinkedIn facts: As of August, 2013, LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories. (with 74 million in the US and 7 million in Canada) LinkedIn is a powerful tool for lead generation; establishing yourself as an authority in your niche market, all the while providing a strong … [Read more...]