Google Analytics Product Update

Remarketing with Google Analytics Use Google Analytics web insights to find out about your website visitors who show an interest in your products and services (viewers who spend time viewing specific pages or put items in their shopping cart).  Once you’ve identified your target audience,  show them targeted ads across the Google Display Network that responds directly to their preferences.  Reach over 2 million websites on the Google Display Network to display ads to your target audience … [Read more...]

Google favors Social Sharing over SEO

I read an article this week on Forbes that got the blood pumping. I love to blog. LOVE to blog… it goes hand in hand with my love affair with social media, and; of course, my ego.  Anyone can have a voice on the net. WordPress.com offers free blogging sites, Twitter lets you microblog in 140 characters or less, Facebook invites you to share what's on your mind…. and I do. And, like most of you, I get excited when people listen, respond, and engage. In 2009 I learned from some of the best SEO … [Read more...]

Move your domain keep your pagerank

Recently, we at Supernova Media have changed our branding AND our domain name. (insert yawning face from too many late nights) Changing the domain name for your website and maintaining your search engine ranking takes some work. Our Supernova Studios page has a page rank of 3 (awesome considering the site is only 3 years old) and our new Supernova Media page has a rank of zero. OMG! The following are some suggestions to help you keep your page rank when changing domains for your site. (Note - … [Read more...]

SEO for Your WordPress Website

In this article I will be discussing SEO and WOM (Word of Mouth) geared toward the small business owner. Today running your own small business is anything but small, you are expected to be so many job titles, owner, worker, bookkeeper, and now web savvy tech person, oh boy! It almost goes without saying that you need a web presence in today’s world, the size or nature of that web presence is your choice. My advise is to start modestly. Yes you can do it yourself, but having a webmaster to … [Read more...]

Google Juice and The Art of SEO

Ahhh, Google Juice. That glorious feeling of doing a Google search for your keywords and turning up on page one. Or better yet, number one page one.   Recently, I was asked to give a presentation to a local real estate company on why they need social media. They gave me 20 minutes. I only needed five. First I showed them a quick video I had prepared on Canadian social media statistics, and secondly (and my favorite) I opened a web browser, brought up Google and did a search on my … [Read more...]

My Favorite Social Media Apps

Are you looking for the hottest social media tools and services? There are many online tools I use every single day to manage my social media marketing. Here is a list of a few of my favs with some input from friends. The following list I created at List.ly    … [Read more...]

Sitemaps – the how and why

About Sitemaps Sitemaps are a way to tell Google about pages on your site they might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. A sitemap tells Googles about about pages on your site they might not otherwise … [Read more...]

What is Search Engine Optimization?

Search Engine Optimization is the process of optimizing (or simply improving) your website content so that it can be indexed by search engines and found more quickly by those that are already looking for your services.  When your website is poorly optimized, you are making it difficult for potential customers and clients to find your website on the Internet.  By optimizing your company website, you greatly improve your chances of being found on the Internet and capturing those that are most … [Read more...]