9 Steps to a successful 2014 social media strategy w/infographic.

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

How can real estate agents benefit from Pinterest? w/Infographic.

 Pinterest for Realtors® Pinterest for real estate agents: Buyers spend more money, more often, on more items on Pinterest than any of the other top 5 social media sites. Pinterest generates 4x more revenue (per click) than Twitter, and 27% more per click than Facebook. And finally, 80% of total Pinterest pins are repins. The stats speak for themselves. Real estate agents don’t have to be rocket scientists to acknowledge the potential of Pinterest. We taught you how to gain exposure … [Read more...]

Are Your Readers Online? The Best Time to Post on Social Media

We are constantly on social media, tweeting, pinning, liking, +1-ing, recommending (click here to see how Canadians are communicating and interacting online). But as someone who’s also running a business you can’t be online all day. And even your social media managers can’t be around all the time. So, the question is how to know when your readers are online? When is the best time to reach them, given the specifics of your audience? Here’s how you can figure it out: Learning by Doing If you use … [Read more...]

Gaining Exposure Through Pinterest

In case you've been living under a rock, Pinterest has been gaining momentum in a huge way. It's a fairly new social networking site that allows users to create 'Pinboards'. A pinboard is basically a theme-based image collection of, well, whatever you want and you can share them with other users. Behind all the fun, Pinterest can be a great marketing tool for brands and businesses...like yours. Let’s take a quick look at specific Pinterest tactics you can use to your own marketing … [Read more...]

Adding Pinterest to your Facebook Page

You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make sure everything works together.   Ensuring the marketing, strategy, and consumer journey is consistent, fits together, and tells a story that ladders up to your objectives and goals is easier said than done. It’s safe to bet that Facebook has evolved into the hub of your social media marketing, and the announcement of  Timeline for Pages  may make it even more … [Read more...]