#Infographic Using Google+ Communities for Business Pages.

When Google+ was launched in beta I was one of the first to sign up. An early adopter, the first on the band wagon, chasing the new and shiny. Google's version of Facebook, it was worth checking out. And I've always secretly wondered if you are an avid Google product user if the Google God's smile favorably down upon you. (probably not).  Like any phase in my life it was short lived. My habits continued to endure and it wasn't long before I was spending my time back on Facebook. Logging in to … [Read more...]

Missing: Google Keyword Insights and What You Can Do

As of the end of September Google started redirecting all traffic to encrypted searches using https, which means no more organic keyword data for website owners. As a result you can’t track and segment your visitors by keywords like before using analytics software, except if you are running PPC ads since paid search referrers are still available. If you are wondering what words and phrases people are searching for when they come to your website, or how relevant your site is to readers, well... … [Read more...]

How To Opt Out of Google’s Shared Endorsements

How To Opt Out of Google's Shared Endorsements (via EFF) Google recently announced an update to its Terms of Service, focused on displaying your profile name and photo next to advertisements and reviews. The new feature, which goes into effect on November 11, is called Shared Endorsements and will allow you… … [Read more...]

How to optimize your Facebook business page for search

On August 7 Facebook completed the roll-out of its Graph Search for all users. For those new to Facebook the Graph Search is like a new search engine, with results that include only publicly available content on the social site and personalized around users’ connections, likes and interests. Google for example gives results from everything available on the Internet worldwide and based on the words and phrases their users search for. Still, we are talking about a pretty large database of over a … [Read more...]

Google Plus Latest Feature Lets You Embed Public Posts

On Monday, September 9, Google Plus announced their new feature: Embedded posts. Embedded posts allow bloggers and content creators to embed publicly shared posts on Google+ on their blogs and websites. The trend already existed with other social media rivals like Twitter, Pinterest, and recently Facebook, now Google+ is following the lead. This new feature is especially important for social media marketers since it helps them prolong the ‘life cycle’ of their typical Google+ posts. On other … [Read more...]

How to Grow Your Business Using Google+

As announced on Google’s Official Blog, in December 2012 Google+has passed 500 million registered users, 235 million of which are active across other Google’s properties like YouTube, Google Search and Google's app store. The updated Global Web Index from January 2013 shows this network as the 2nd largest in the world with 343 million active monthly users. These facts confirm the platform isn’t the failure or ghost town experts predicted, but a powerful media businesses you can't ignore any … [Read more...]

AdWords vs Adsense – What’s the difference?

Today’s generation of businesses share their content, merchandise, articles and services on the web. It’s a pretty competitive and tough market. Especially if you have a lot of competition for your keywords like we do at Supernova. ie: Nova Scotia Web Design. A lot of factors come in to play when Google determines the order of search results when you type in a search query like: Nova Scotia Web Design: Googlebots crawl billions of sites looking for new and updated content. The more often you … [Read more...]

WordPress Comments: Sometimes More Trouble Than They’re Worth

Comments are one of the most important tools that readers have to interact with your site. Using comments on WordPress, they can leave feedback about pages and posts, and start conversations with other readers. But interactivity isn't always a good thing – at least not on certain pages. When designing your WordPress site, you should think carefully about what sort of content should invite commentary. The most important question to ask when establishing comments on your site is: How will … [Read more...]

6 reasons you need a Google+ account

Rumored to increase your search engine ranking, First came the +1 button, Google's way of tracking your interests to ensure it serves up the content you like. Shortly after, came Google+ and at it's one year anniversary in June 2012, it had a total of 250 million registered users of whom 150 million are active. What makes Google Plus a game changer is that it integrates search engine optimization and social with your identity into the Search Engine Results (SERPs) page. Then came Google Inside … [Read more...]