#Infographic Using Google+ Communities for Business Pages.

When Google+ was launched in beta I was one of the first to sign up. An early adopter, the first on the band wagon, chasing the new and shiny. Google's version of Facebook, it was worth checking out. And I've always secretly wondered if you are an avid Google product user if the Google God's smile favorably down upon you. (probably not).  Like any phase in my life it was short lived. My habits continued to endure and it wasn't long before I was spending my time back on Facebook. Logging in to … [Read more...]

9 Steps to a successful 2014 social media strategy w/infographic.

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

What Content To Share On Social Media

Social media can help your business in so many ways, but... you need to have a solid content strategy to support the goals you want to achieve. These goals can vary, you may want: to drive traffic create a greater following boost engagement generate revenue  Small businesses often struggle with what to share on social media. The following are some ideas of what you can share on your social media profiles: Useful, Helpful Content – Tips, How-Tos, Ebooks, Webinars Your blog is the best … [Read more...]

Are Your Readers Online? The Best Time to Post on Social Media

We are constantly on social media, tweeting, pinning, liking, +1-ing, recommending (click here to see how Canadians are communicating and interacting online). But as someone who’s also running a business you can’t be online all day. And even your social media managers can’t be around all the time. So, the question is how to know when your readers are online? When is the best time to reach them, given the specifics of your audience? Here’s how you can figure it out: Learning by Doing If you use … [Read more...]

Google Plus Latest Feature Lets You Embed Public Posts

On Monday, September 9, Google Plus announced their new feature: Embedded posts. Embedded posts allow bloggers and content creators to embed publicly shared posts on Google+ on their blogs and websites. The trend already existed with other social media rivals like Twitter, Pinterest, and recently Facebook, now Google+ is following the lead. This new feature is especially important for social media marketers since it helps them prolong the ‘life cycle’ of their typical Google+ posts. On other … [Read more...]

How to Grow Your Business Using Google+

As announced on Google’s Official Blog, in December 2012 Google+has passed 500 million registered users, 235 million of which are active across other Google’s properties like YouTube, Google Search and Google's app store. The updated Global Web Index from January 2013 shows this network as the 2nd largest in the world with 343 million active monthly users. These facts confirm the platform isn’t the failure or ghost town experts predicted, but a powerful media businesses you can't ignore any … [Read more...]