9 Steps to a successful 2014 social media strategy w/infographic.

Do you have a social media strategy plan for 2014? Not that long ago the majority of businesses were using direct marketing, mail, print advertisements, telemarketing, trade shows and emails to engage the general public and get them interested in the products or services they are selling. Enter the social media era, and everything has changed. According to Statistic Brain, today 58% of all adults worldwide are using some form of social media via laptops, mobiles, tablets, e-readers, and … [Read more...]

What Content To Share On Social Media

Social media can help your business in so many ways, but... you need to have a solid content strategy to support the goals you want to achieve. These goals can vary, you may want: to drive traffic create a greater following boost engagement generate revenue  Small businesses often struggle with what to share on social media. The following are some ideas of what you can share on your social media profiles: Useful, Helpful Content – Tips, How-Tos, Ebooks, Webinars Your blog is the best … [Read more...]

How To Get More Likes On Facebook

So, you've optimized your Facebook page for search and it is turning up nicely in the SERPS. You've branded it to match your website and other social profiles with clean, clear calls to action, WAIT!! you haven't done that yet? Contact us, we'll hook you up. ;-)  You marvel at the success stories of how big brands are rockin' it on Facebook  and growing their influence. And you want to know, "How do I get more likes on Facebook". This is one of the most common questions I get asked. Now, it's … [Read more...]

How to optimize your Facebook business page for search

On August 7 Facebook completed the roll-out of its Graph Search for all users. For those new to Facebook the Graph Search is like a new search engine, with results that include only publicly available content on the social site and personalized around users’ connections, likes and interests. Google for example gives results from everything available on the Internet worldwide and based on the words and phrases their users search for. Still, we are talking about a pretty large database of over a … [Read more...]

Are Your Readers Online? The Best Time to Post on Social Media

We are constantly on social media, tweeting, pinning, liking, +1-ing, recommending (click here to see how Canadians are communicating and interacting online). But as someone who’s also running a business you can’t be online all day. And even your social media managers can’t be around all the time. So, the question is how to know when your readers are online? When is the best time to reach them, given the specifics of your audience? Here’s how you can figure it out: Learning by Doing If you use … [Read more...]

Facebook Rolls Out New Features: Check Your Privacy Settings

On the same day Google Plus introduced their new embedded posts , Facebook vice president Justin Osofsky announced in a blog post the company’s new exclusive relationship status with several media outlets including CNN, NBC’s Today Show, Buzzfeed, BSkyB, Slate, and Mass Relevance. These two new features – Public Feed API and Keyword Insights API –give the news organizations (and the social engagement platform) access to trends and real-time conversations from 1.15 billion users worldwide (19 … [Read more...]

7 Metrics from New Facebook Insights to Help You Grow Your Fans

Page managers and successful marketers have always valued the important data provided in Facebook Insights that help drive their strategic marketing decisions. Recently, Facebook updated the web version including new features like improved date slider, benchmarking, more data on post clicks, advanced filtering, when your fans are online info, and other robust facts and figures. If your business still isn’t on this social site read this. All the rest can go to their page admin panel and click on … [Read more...]

The Secret of Online Communication: Talk Like a Human Being!

Here is a scenario – you are walking into the offices of a large, successful company. You step over the threshold, walk through the lobby, and approach the receptionist. She meets your gaze and smiles warmly. You: I really like your products. But I have to ask – will they work underwater? Receptionist: Thank you for your interest in our products. Your request for information will be submitted to our marketing department. We will be in touch with you shortly about your request. Does this sound … [Read more...]

How to get rid of games in your Facebook newsfeed

It's one thing to get all the game requests, it's another to see all your friends' game activity in the newsfeed. I thought Edgerank was about serving me up the content that I want to see? Why is that I'm not seeing life events of the people I care about but I see game activity in the feed from acquaintances? Especially frustrating since I've opted out of every game request I've ever received, blocked the app, then blocked the person from sending me future requests. I'll show you how to do that … [Read more...]

10 Tips to stay connected during an internet outage

Hi. My name is Nancy and I'm a Facebook addict. In fact, I'm addicted to the internet. Rather than obsessing over Hurricane Sandy and possible internet outages I decided to be proactive and prepare. First, I made a stew. (I always think better on a full stomach) Then, I made this list.  Did you know Social media addiction may soon be considered a legitimate illness? Try abstaining from Facebook, Twitter and other social networking tools for a day, and you might experience withdrawal. Recent … [Read more...]