Facebook Is Serious Business! Don’t get caught up in the games!

Your time is precious.  How are you spending it? Greetings from Bridgewater Nova Scotia, Nancy Bain and Supernova Studios. Your Nova Scotia virtual tours provider. I have close to 700 friends on facebook. Each “friend” is filed to a certain list. Ex- high school, family, friends, RTV Dealers, Social Media, Real Estate, and one I simply call Networking. I discipline myself to one hour per day networking on facebook. Please visit my fan page at http://www.facebook.com/NovaScotiaVirtualTours … [Read more...]

Netiquette – Online Etiquette

10 suggestions for on line etiquette – Netiquette. Before you jump into the deep end of the social networking pool, you may want to consider some simple rules of engagement. First impressions can be lasting. "Netiquette" is network etiquette, the do's and don'ts of online communication. Netiquette covers both common courtesy online and the informal "rules of the road" of cyberspace Imagine the reaction you would get walking into a black-tie dinner dressed for a game of tennis. It's a fact that … [Read more...]

I want to be a purple cow! – Halifax Entrepreneur Expo

It seemed I woke every hour on the hour last night anticipating the Halifax Entrepeneur Expo today at the World Trade Center in Halifax. With main stage speakers lined up like Gair Maxwell owner of The Seamless Brand and author of "Nuts, Bolts, and a Few Loose Screws" (I obtained an autographed copy!) Robert Steele President and CEO of Capital Corporation in Newfoundland and Owner of The Steele Auto Group and keynote speaker Richard St. John. A self made millionaire from Halifax and author of … [Read more...]

Facebook – Step 1 – Your profile page

The starting point for your personal presence on Facebook is your profile page. Your profile page is basically a landing page that you design in order to convert your friends to engage with certain parts of your identity. Not only is your profile the page that you have the most control over, it’s the place where you can most deeply and authentically express your passion for the brand, company, or product you want to promote. Your profile page is an opportunity to craft a credible real-world … [Read more...]

Now offering virtual staging

Nova Scotia virtual tour provider Supernova Media is pleased to present our latest marketing solution for Nova Scotia Realtors. Virtual Staging is here!  Check it out!     Virtual Home staging is frequently employed by homeowners and real estate agents to help show properties to their best advantage. A virtually staged home shows better than an empty home. As wonderful as traditional home staging is there are some drawbacks it as well. Sometimes the staging may give prospective … [Read more...]

If you build it, will they come?

Marketers often wonder whether it makes sense to attempt to build their own social network around their product, company, brand or service. Some hire development shops to build a custom web site, others use white label products, and still others use hosted services like Ning. The problem with this approach, however, is that it’s extremely expensive to bring a significant enough number of users onto your own service to make it worth the expense (which can often run in the tens of thousands of … [Read more...]

How to build a Facebook fan page

You either love it or hate it, regardless, Facebook has become a necessary evil. I knew it was time to get to "the bottom of it" when a google search for my company name Supernova Studios, turned up a fan page on facebook with the same name for a tattoo company in Istanbul! The fan page, like everything in social media, can be built and done in a matter of minutes. That is, if you are not planning on having anyone look at it, connect to it, or like it. If you are, in fact, trying to give … [Read more...]

Top ten reasons a real estate professional should blog!

If you use the internet regularly, you surely have seen an increase in internet journals known as blogs (web logs) over the last few years. Over 350,000,000 people read blogs, and over 184,000,000 write their own. Its interesting  that most people with Blogs think of the Blog as being  totally different to Social Media Networks such Twitter, Facebook or MySpace. Don’t be fooled, believe it or not blogs are Social Media vehicles and the most important Social Media tool you have. Your Social … [Read more...]

The Top 20 Reasons to Use Social Media Marketing

While I can not take credit for this article, I wanted to share it with you to consider:   The Top 20 Reasons to Use Social Media Marketing 1. Improve customer and prospect relationships 2. Conduct inexpensive yet effective market research 3. Build brand awareness, authority and credibility 4. Drive traffic to your website 5. Ability to obtain insight into targeted niche markets 6. Find new distribution channels 7. Improve search engine rankings through link building . 8. Find and … [Read more...]