#Infographic Using Google+ Communities for Business Pages.

When Google+ was launched in beta I was one of the first to sign up. An early adopter, the first on the band wagon, chasing the new and shiny. Google's version of Facebook, it was worth checking out. And I've always secretly wondered if you are an avid Google product user if the Google God's smile favorably down upon you. (probably not).  Like any phase in my life it was short lived. My habits continued to endure and it wasn't long before I was spending my time back on Facebook. Logging in to … [Read more...]

Creating Awesome Infographics

Creating Awesome Infographics That People Want to Read, What Tools to Use and Where to Share Them. 2014 will be the year to lead with analytics, and what better way to communicate (complex) data with a wide audience that daily processes 174 newspapers worth of information than with an infographic. Infographics blend the best of content, images and design to present deep data telling an interesting visual story that can potentially go viral. According to Bit Rebels’ research comparing 500 of … [Read more...]

YouTube for Business: What works best.

YouTube is a social network, search engine, hosting service and an important advertising platform for businesses all over the world. The 2nd largest search engine in the world isn’t Yahoo or Bing; it's YouTube. With over 4 billion video views per day, 1 billion coming from mobile devices, and more than 1 billion unique users’ visits each month, it’s easy to understand why the majority of the more-than-a-million advertisers using this ad platform by Google are small businesses looking to expand … [Read more...]

The Twitter Guide for Your Small Business

Is Twitter part of your social media marketing? If not, here are few facts that may make you reconsider that decision: - Twitter has 500 million users sending out 58 million tweets every day; 60% percent of these users access the network via mobile.- 51% of all active Twitter users follow companies, brands or products on social networks.- In Q1 of 2013 Twitter was the 4th fastest growing social network in the world by active users, and Canada is among the top 15 countries. Twitter is a … [Read more...]

Missing: Google Keyword Insights and What You Can Do

As of the end of September Google started redirecting all traffic to encrypted searches using https, which means no more organic keyword data for website owners. As a result you can’t track and segment your visitors by keywords like before using analytics software, except if you are running PPC ads since paid search referrers are still available. If you are wondering what words and phrases people are searching for when they come to your website, or how relevant your site is to readers, well... … [Read more...]

Google Plus Latest Feature Lets You Embed Public Posts

On Monday, September 9, Google Plus announced their new feature: Embedded posts. Embedded posts allow bloggers and content creators to embed publicly shared posts on Google+ on their blogs and websites. The trend already existed with other social media rivals like Twitter, Pinterest, and recently Facebook, now Google+ is following the lead. This new feature is especially important for social media marketers since it helps them prolong the ‘life cycle’ of their typical Google+ posts. On other … [Read more...]

9 Step Guide to LinkedIn Company Pages

LinkedIn is used for recruiting, job search and networking all over the world, but this social media platform is also a strong enhancement to your companies’ content marketing strategies. Having a Company Page on LinkedIn isn’t just one more site for you to update and monitor. Your business must be where your customers are and LinkedIn is an important channel for you to communicate with your readers and engage a greater following. You can only create a company page with an existing valid email … [Read more...]

Facebook Rolls Out New Features: Check Your Privacy Settings

On the same day Google Plus introduced their new embedded posts , Facebook vice president Justin Osofsky announced in a blog post the company’s new exclusive relationship status with several media outlets including CNN, NBC’s Today Show, Buzzfeed, BSkyB, Slate, and Mass Relevance. These two new features – Public Feed API and Keyword Insights API –give the news organizations (and the social engagement platform) access to trends and real-time conversations from 1.15 billion users worldwide (19 … [Read more...]

Track the Performance of Your Updates with LinkedIn’s New Company Page Analytics

LinkedIn’s timing can’t be better. Just a week after they launched Sponsored Updates for Company Pages  to increase their exposure and reach broader audience, they introduced their new analytics support, so now those of you who want to experiment with the tool will have a better understanding of how successful your updates/posts were. With all the buzz around Facebook and Twitter analytics, it’s kind of strange they waited so long to release such product. And now that it’s here you can use it … [Read more...]

7 Metrics from New Facebook Insights to Help You Grow Your Fans

Page managers and successful marketers have always valued the important data provided in Facebook Insights that help drive their strategic marketing decisions. Recently, Facebook updated the web version including new features like improved date slider, benchmarking, more data on post clicks, advanced filtering, when your fans are online info, and other robust facts and figures. If your business still isn’t on this social site read this. All the rest can go to their page admin panel and click on … [Read more...]