If you want to learn how Canadians are communicating and interacting online, look no further than social networking sites. According to Ipsos’ most recent Report on Social Networking, 60% of online Canadians, or one-half (50%) of all Canadians now have a social networking profile. To put that in perspective, that’s over17 million people across our country.
While the number of Canadians on Social Networks may have only grown by 4% since 2009, the frequency of Social Media use amongst Canadians is continuing to grow exponentially. Here are some more stats to show you just how much people are checking out their favorite Social Media sites.
• In 2010, 35% of online Canadians visited a Social Media site at least once a week – that number has now grown to 50%
• Furthermore, in 2011 35% of online Canadians visited a Social Networking site everyday; a number that was only 19% in 2010. That’s a growth rate of 84.2%!
• While 15% of Canadians stated that they use Social Media less than they did a year ago, 35% say that the time spent has increased.
Social networking is no longer the exclusive domain of youth, check out the numbers below.
The 18-34 year old range may still take the cake with the most use but that’s not to say that they are the only ones actively using social media these days. There’s no surprise here – for years Facebook has dominated the Social Media game not only in Canada, but all over the world. With over 750 million users worldwide, Facebook continues to be the fan favorite.
The vast majority, 86%, of Canadian social networkers has a social networking profile with Facebook, a proportion that has remained relatively unchanged since 2009 (85%). But they are not the only player in the game – we can’t forget about Twitter and LinkedIn, both of which have gained ground on the Social Networking giant. During that same period, the number of Canadians with a profile on Twitter has grown exponentially from almost none (<1%) in 2009 to 10% last year, and 19% in 2011. The proportion with a profile on the professional social networking site LinkedIn has more than doubled during the same period from 6% in 2009 to 14% in 2011.
A new era has dawned on Social Media and if you haven’t yet learned to embrace it you are part of an ever-decreasing group. So get out there and and develop, build and maintain valuable relationships absolutely free through social media and use these relationships to your advantage.
How often do you use Social Media? Which sites do you visit most frequently? We’d love to hear what you have to say!