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Creating high-quality, consistent content across platforms is a demanding task – especially for solopreneurs. Managing multiple formats, tools, and audiences can quickly become overwhelming.
I’ve found a better way with automation. It helps me streamline the content creation process – saving me time on repetitive tasks – and ensuring relevant, accurate analysis.
Let me walk you through my automated content workflow. It’s perfect whether you’re flying solo, running a small business, or even part of a marketing team. Psst – there’s a TL;DR at the bottom.
Why Automate Your Content Creation Workflow?
Let’s face it – content creation is more than just writing. It’s research, organization, formatting, and strategy. Here’s what automation did for me:
- Saved me hours each week (hello, more time in my zone of genius)
- Kept my messaging consistent everywhere
- Gave me space to actually be creative
My workflow is broken down into five key stages, each powered by automation to keep everything organized and efficient.
1. Idea Generation – Never Run Out of Ideas Again
My secret weapon? A combination of smart tools:
Tools Used: Google Alerts, Google Analytics, Zapier, Perplexity Research, Siri
- Google Alerts keeps me in the loop with industry news
- Audience engagement data tells me what actually works by automatically feeding insights from Google Analytics into my Notion Content OS via Zapier.
- Perplexity Research digs deep and saves everything to Google Drive
- Siri captures my random bursts of inspiration and saves directly to my Notion Content OS.
2. My Content Command Centre
Everything lives in Notion (my Content OS) – my digital brain. Here’s why it’s SO special.
Tool Used: Notion, Custom GPT, Zapier
- Content OS: Think of Notion as my content command center. It’s where all my ideas, research notes, posts – and what my audience is saying – all under one roof.
- Automated Feedback Loop: With Zapier, engagement data is automatically gathered and fed into Notion. Everything’s connected, so I can easily spot patterns.
- Custom GPT: Trained on my ideal customer profile (ICP) and preferred formats. (see formats below). Psst – everything you need to know about Custom GPTs.
3. Templates & Content Development – Keeping it On-Brand
Visual consistency is key. Here’s how I nail it:
Tools Used: Canva (for template design), Custom GPT (for initial drafts)
- Templates for Specific Formats: I have pre-designed templates for each content type, such as tutorial carousels, ICP carousels, single posts, and videos. This keeps my content visually aligned across platforms.
- Custom GPT: My GPT is set up to adapt content to fit each template, which speeds up the process and ensures that each piece is ready for publishing without additional formatting.
4. Publishing & Scheduling – Post Like a Pro
Tool Used: Buffer
- Multi-Platform Scheduling: With Buffer I can set specific times and dates for each post, making adjustments per platform.
- Batch Scheduling: Think sweatpants, tea and lazy-boys. I set Friday afternoon aside for content creation and look forward to this time all week. I enjoy it so much it feels like I’m skipping off early! I’ve scheduled an entire month of fresh and stellar content while in my zone of genius.
5. Content Refresh & Repurpose – Make Your Best Content Work Harder
Process: I automatically tag posts with high engagement (page views, click-through rates, conversions) in my “Repurpose Queue” within Notion. Google Analytics provides real-time performance data, which Zapier pulls into my Content OS.
Why start from scratch when your existing content can do more? I:
- Tag high-performing posts for future updates
- Refresh old favorites with new insights
- Keep my best content working for me long-term
TL;DR
Here’s how everything flows in my content creation workflow:
- Idea Generation feeds relevant topics into Content Management & Automation within Notion, where content is organized and prioritized.
- Outside of Notion, Custom GPTs generate draft content and suggest ideas tailored to my ideal customer profile and format. These drafts are then refined and aligned with templates for consistent branding.
- Once finalized, completed content moves to Publishing & Scheduling with Buffer, where it’s queued for posting.
- Finally, high-performing posts are tagged within Notion for the Content Refresh & Repurpose stage, ensuring valuable content is easily accessible for future updates and repurposing.
It’s like having a content creation machine that just… works.
Want Content Creation to Feel Effortless? Let’s Make It Happen!
You know what’s better than having an amazing content system? Building one for others!
Here’s What Knocks My Socks Off
I love watching clients go from feeling overwhelmed to in the zone, managing their content like pros. No more laying in bed staring at the ceiling and stressing about what to post this week!
What Working Together Looks Like
When we team up, you get:
- Your very own Notion client portal (think of it as your content command center!)
- A custom Content OS built just for you and your unique needs
- A system that grows with your business (no outgrowing this bad boy!)
The Best Part?
We’ll look at the tools you already use and love, your unique ICP, and your goals to create something that feels as unique as you are. No one-size-fits-all box here!
This Isn’t Just Another Template
Think of it as your forever content home. Once we set it up together, it’s all yours! You’ll have a system that:
- Runs like clockwork (even when you’re on vacation)
- Makes content creation feel fun, not overwhelming
- Keeps working for you long after our collaboration ends
Ready to Make Content Creation Fun?
Let’s chat about turning your content creation process around. It might be the best investment you make this year!
